Strategic · 90-day execution plan

A marketing strategy
built around your numbers

Target personas, channel recommendations, KPI framework, and a 90-day action plan — tailored to your industry, budget, and stage. No more guessing where to spend.

Build your plan — £49 See what's included

One-time payment · PDF delivered to your email · No subscription

★★★★★ 4.5/5 150+ reviews
Channel mix for any budget
90-day calendar included
Persona-led targeting
Why this exists

Most marketing plans are theatre

A 40-page document with no clear action, no spend allocation, and no metrics. Or worse — a vague "do more content" recommendation from a freelancer who never asked about your numbers.

01

"Just do social" isn't a strategy

Generic channel recommendations ignore your budget, audience, and stage. SaaS B2B needs different tactics than a local hospitality brand.

02

No clear 90-day plan

Most plans tell you what to do but not when, how, or in what order. Without a sequenced rollout, nothing ships.

03

KPIs are missing

If you can't measure it, you can't improve it. Generic plans skip the metrics that tell you whether the strategy is actually working.

04

Personas feel cardboard

"Tech-savvy professional aged 25-44" is useless. Real personas drive real messaging — they include pain points, channels, and buying triggers.

What's included

A plan you can actually execute

👤

Persona mapping

Detailed buyer personas with pain points, channels, objections, and buying triggers — not just demographics.

📱

Channel recommendations

Specific channel mix tuned to your budget, audience, and sector — with rationale for why each one.

📅

90-day action plan

Week-by-week calendar showing what ships, when, and who owns it. From kickoff to first measurable result.

📈

KPI framework

The 5–7 metrics that matter for your business, with targets and how to track them.

⚔️

Competitor positioning

Where your competitors are spending and how to differentiate — or avoid where they're strong.

💰

Budget allocation

Concrete spend recommendations across paid, content, social, email, and partnerships.

How it works

From answers to plan in 3 steps

1

Answer 4 short steps

Business basics, target market, marketing details, timeline. 5–10 minutes of focused input.

2

AI builds your plan

1–2 minutes to analyse your inputs, build personas, recommend channels, and lay out the 90-day calendar.

3

Execute

Branded PDF in your inbox. Hand it to your team or run it yourself — the calendar shows you exactly what to do.

Start your plan

Tell us about your business

4 quick steps and your marketing plan will be ready in minutes.

Step 1 of 4

Age, income, profession, interests, key needs

What founders say

Strategy that actually shipped

★★★★★

Very friendly team and very professional. I really enjoyed going through financial forecasting and strategy with Mo.

Michaela R. Health & Wellness Startup
★★★★★

Worked with the Avvale team on our business plan, pitch deck, website, and marketing efforts.

Chris D. Early-Stage Startup, US
★★★★★

One of the best people I have had the pleasure of working with. Smart, attentive, and honest.

Sarah K. EdTech Founder, US
Frequently asked

Questions, answered

How is this different from a freelancer's recommendation?
Freelancers usually push their own channels (the SEO consultant says "do SEO"). This tool weighs your stage, budget, and audience and recommends a balanced mix — with a sequenced 90-day calendar so you actually ship it.
How long does it take?
5–10 minutes to fill in the form, then around 1–2 minutes for the AI to generate the full plan. PDF arrives in your inbox.
What format do I get?
A branded PDF with personas, channel recommendations, KPI framework, 90-day calendar, and budget allocation — ready to share with your team.
Does it work for any industry?
Yes. The AI is trained across hundreds of sectors and tunes recommendations to your specific business: SaaS, hospitality, e-commerce, professional services, healthcare, manufacturing, retail, and more.
What if I have no budget?
The "Under £500" budget option focuses recommendations on organic channels: SEO, content, community, partnerships, and earned media. The 90-day calendar still applies.
Can I get a fully bespoke strategy?
Yes — our consultancy team writes fully-bespoke marketing strategies with stakeholder interviews, deep competitive analysis, and ongoing support. Book a free call →
Is my information confidential?
Yes. Inputs are used only to generate your plan. We don't share, sell, or train models on your data. Files transfer securely.

Need a bespoke strategy?

If you'd rather have a senior consultant interview your team, dive deep into competitive analysis, and own the rollout, our consultancy can do that. Talk to us first — it's free.

Book a Free Strategy Call
30 minutes · Phone or Zoom · No obligation